Govt will begin “Har Ghar Tiranga” campaign; tricolour to be flown atop 20 cr homes



The tricolour will be flown atop more than 20 crore houses across the country for three days next month as part of the central government’s ‘Har Ghar Tiranga’ campaign.

Union Home Minister Amit Shah reviewed the preparations of the campaign, to be carried out under the ‘Azadi Ka Amrit Mahotsav’, with chief ministers of states and lieutenant governors and administrators of Union Territories on July 17, it said.

As part of the programme, the tricolour will be flown atop the houses from August 13 to 15 through public participation while government and private establishments will also be involved, the statement said.

New sense of patriotism among people

Over 100 crore people will take part in the campaign to recommit themselves to serving Mother India. It will make a significant contribution to instilling a new sense of patriotism among people, according to the statement.

According to the statement, Shah said that from July 22, the national flag should appear on the homepage of all state government websites while citizens should also be encouraged to display the tricolour on their Facebook, Instagram, Twitter and other social media accounts.

People should also take a selfie with the tricolour and upload it on the website of the culture ministry, Shah said.

‘Azadi Ka Amrit Mahotsav’

‘Azadi Ka Amrit Mahotsav’ is a source of pride for every citizen, and over the last 75 years of independence, not only have India’s democratic roots deepened, but the country has also advanced in terms of development.

He said Prime Minister Narendra Modi has decided to celebrate ‘Azadi Ka Amrit Mahotsav’ in a new way and the ‘Har Ghar Tiranga’ campaign will take the spirit of patriotism to the highest level, the statement said.

Shah stated that the program’s success cannot be achieved solely through an idea or through appeals to the people, but must be taken to the people with the participation of the federal and state governments.

‘Prabhat Pheris’ were a very important part of the country’s freedom struggle led by Mahatma Gandhi and therefore political parties, government institutions, NGOs and cooperatives should make ‘Prabhat Pheris’ succesful in their areas, the statement said. When children, the elderly, youth and teenagers together sing praise to Mother India, take out ‘Prabhat Pheris’ in villages with the tricolour in hand, then the ‘Har Ghar Tiranga’ programme will be successful on its own, it said.

Campaign promoted through advertisements

The campaign would be promoted through advertisements by state governments, and chief ministers would request TV channels and local channels, as well as small programmes.

This should be propagated through cooperative societies in villages and also through PSUs and the authorities should use all publicity means so that everyone joins this programme, the statement said.

The central government has made arrangements for the production of three types of flags and they will be available at post offices and people would also be able to buy the tricolour online, it said.


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