Kerala’s government, led by Chief Minister Pinarayi Vijayan, launched a month-long anti-drug campaign on October 6. The government invited people from all walks of life to join forces to fight harmful substances and rid the state of them.
The month-long anti-drug campaign aims to reduce drug trafficking, raise awareness about drug abuse, reduce consumption, and rehabilitate addicts. While launching the campaign, the CM stated that no second should be wasted in the fight against deadly substances because they pose a terrible danger to society.
Because the CM was on a European tour, he launched the campaign and delivered his speech virtually via the state-owned education channel KITE-Victers. It was broadcast in a number of organisations and educational institutions throughout southern India.
‘Vision Is To Make A Drug-Free State’
In his address, the CM said, “More than a Chief Minister, he would like to talk to the children as their grandfather and as a brother to their parents. The objective is to make Kerala a drug-free state. We have to win this fight anyway. Many would think that it is impossible. But, we will make it happen,” Outlook reported.
According to officials, the state already has several anti-drug campaigns in place, and the addition of ‘No To Drugs’ will strengthen the state’s condition even further. The CM also stated that the state must create a culture in which drug sellers, distributors, and manufacturers are viewed as anti-nationals.
Public participation is critical in such initiatives because it is the only way for such campaigns to be successful. The CM also urged people to join the campaign and organise camps and awareness programmes to combat this scourge. Notably, this campaign has received support from state opposition parties, including the Bharatiya Janata Party’s Mahila Morcha state wing.
