Starbucks is going desi now, included masala chai, filter coffee in menu



According to a media report, Starbucks, the biggest coffee company in the world, has chosen to add “masala chai” and “filter coffee” to its menu in an effort to attract more Indian customers. For the past few weeks, the business has been hard at work updating its menu to better suit Indian tastes. According to the report, Starbucks has already started offering street-style sandwiches and milkshakes.

The well-known coffee shop chain also offers “turmeric lattes” and “chole paneer kulchas” on its menu. Currently, Bengaluru, Gurgaon, Bhopal, and Indore are the four markets where the new products in the menu are being evaluated. Based on the feedback obtained from these cities, the products will be introduced across the entire country.

What is the aim

“The aim is to learn, to observe consumer acceptance across markets, to see the subtleties, to check and adapt, and then to see where it goes,” said the report, quoting Sushant Dash, chief executive officer of 
Tata Starbucks.

The Starbucks chain in India is positioned at premium level, in terms of its pricing. Its rivals such as Costa, Cafe Coffee Day (CCD), offer the similar beverage items at significantly lower prices.

Until 2021, the coffee chain expanded to over 260 coffeehouses across 26 cities in the country. The first Starbucks coffeehouse was opened in Mumbai in 2013. It operates under the 50:50 joint venture agreement between Tata Consumer Products Limited (formerly Tata Global Beverages Limited) and Starbucks Coffee Company, hence the name Tata Starbucks.

When the decision taken

The action is being taken at the same time as Mukesh Ambani’s Reliance is attempting to import the Pret sandwich and coffee chain from the United Kingdom to India.

In a statement on June 30, Reliance Brands Ltd (RBL) chief executive Darshan Mehta said in a joint statement that the partnership was “rooted in the strong growth potential” of the Pret brand, known for its organic coffee and upmarket sandwiches, and the Indian food and beverage industry.


Avatar photo

Dr. Kirti Sisodhia

Content Writer

CATEGORIES Business Agriculture Technology Environment Health Education

Owner/Editor In Chief: Dr.Kirti Sisodia 

Office Address: D 133, near Ram Janki Temple, Sector 5, Jagriti Nagar, Devendra Nagar, Raipur, Chhattisgarh 492001

Mob. – 6232190022

Email – Hello@seepositive.in

FOLLOW US

GET OUR POSITIVE STORIES

Uplifting stories, positive impact and updates delivered straight into your inbox.

You have been successfully Subscribed! Ops! Something went wrong, please try again.
CATEGORIES Business Agriculture Technology Environment Health Education

info@seepositive.in
Rishita Diwan – Chief editor

8839164150
Rishika Choudhury – Editor

8327416378

email – hello@seepositive.in
Office

Address: D 133, near Ram Janki Temple, Sector 5, Jagriti Nagar, Devendra Nagar, Raipur, Chhattisgarh 492001

FOLLOW US

GET OUR POSITIVE STORIES

Uplifting stories, positive impact and updates delivered straight into your inbox.

You have been successfully Subscribed! Ops! Something went wrong, please try again.
CATEGORIES Business Agriculture Technology Environment Health Education

SHARE YOUR STORY

info@seepositive.in

SEND FEEDBACK

contact@seepositive.in

FOLLOW US

GET OUR POSITIVE STORIES

Uplifting stories, positive impact and updates delivered straight into your inbox.

You have been successfully Subscribed! Ops! Something went wrong, please try again.