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How Are Mango Farmers Changing Their Lives to Become Entrepreneurs?

by Shailee Mishra

Date & Time: Jun 10, 2022 10:00 AM

Read Time: 2 minute

Mango farmers in Karnataka are now starting to set up their own e-commerce sites to sell their own produce in an effort to transform themselves into entrepreneurs.

Four farmers created their own websites to sell their produce

Four farmers have created their own websites to sell their produce, which Karnataka State Mango Development and Marketing Corporation Limited (KSMDMCL) director C G Nagaraju described as an attempt to self-sustain. Nagaraju stated, "The portals have aided farmers in establishing a consumer base."

KSMDMCL launched its own mango-selling platform

KSMDMCL launched its own dedicated mango-selling platform in 2018, and it has been well received since then. Farmers created their own e-commerce portals to sell their produce as a result of its popularity, claiming that this allowed them to cut out the middlemen and increase profits.

Farmers were subjected to extortion by middlemen. "Now that we have our own website, we are communicating directly with consumers," said Venkateshappa, a mango farmer from Chikkaballapura who sold 15 tonnes of mangoes via his website (www.sakkathmango.in) in 2021.

The website, however, is not accepting orders this season due to the weather's influence.

Marketing is a must-have for any business

Another mango grower in Gauribidanur recommended that they focus on marketing.
"The KSMDMCL website demonstrated that selling mangos can be profitable," said Aruna Anjanappa, who established www.kempegowdamangofarm.com earlier this year and has been receiving orders for at least 20 boxes of the fruit every day.

Having a personal website, according to a Kolar farmer, allows them to sell their stock over a longer period of time.

KSMDMCL's Background

Kempegowda Mango Farm can be found in Doddamallur village, Madhugiri Taluk, Tumkur district, Karnataka. It's 70 kilometres to Devanahalli. The farm is owned by Mr. Anjinappa K- B E in Civil, (MTech civil) from Bangalore Institute of Technology (1982 batch) and Aruna Anjinappa B Sc (Computer science). Their desire to cultivate and support their family has led them to begin practising agriculture in 1995, owing to their family's agricultural history.

Also Read: The Science Behind Grandma's Advice to Soak Mangoes Before Eating

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