Highlights:
• For every run Rohit scores, Adidas India will pick up 10 plastic bottles from the beaches.
• Repurpose the plastic bottles into yarn for footwear and clothing.
Adidas India will pick up 10 plastic bottles from the beaches of Mumbai and repurpose them into yarn for footwear and clothing.
Moto behind wearing spikes with ‘ End Plastic Waste’ message
Adidas, sportswear brand has been an advocate of ending plastic waste in the oceans for many years now. The captain of Indian cricket team, Rohit Sharma was spotted wearing spikes with the ‘ End Plastic Waste’ message in Mumbai Indians, match on 24 April.
Design on the shoe
The shoe was designed by Aaquil Wani with inputs from Rohit himself. The shoe emphasises on saving our oceans, through an interesting piece of shoe art that showcases a whale along with red sea corals and plants. Rohit will continue to wear these shoes through the reminder of IPL season to promote his goal of ‘ Ending Plastic Waste’. With this initiative, Rohit takes the field to bat for a cause- for every run he scores Adidas India will pick up 10 plastic bottles from the beaches of Mumbai.
The move promoted through exquisite ocean artwork on the shoe, carries forward the message of ‘ Together Impossible is Nothing’. Rohit had earlier walked onto the field like a man on a mission with his ‘ Save the Rhinos’ message from last year’s IPL.
