

In Ahmedabad, Gujarat, Mercedes-Benz India has opened its first ‘Integrated AMG Performance Centre.’ It is spread across 9000 sq. ft. and was built with an investment of Rs 4.2 Crore. It is strategically located in the city’s prime locale of Thaltej. Mercedes-AMG Benz’s Performance Centre is home to India’s first dedicated MAR2020 EQ Display, which highlights the brand’s future luxury EV portfolio.
The Integrated AMG Performance Centre MAR2020 outlet was inaugurated by Martin Schwenk, Managing Director & CEO, and Sanjay Thakker, Chairman & Founder of Group Landmark. There are nine car display bays and one delivery bay at the AMG Performance Centre. It will showcase the entire Mercedes-Benz, Mercedes-AMG, and Mercedes-EQ lineup.
India’s first Integrated AMG Performance Centre
Martin Schwenk, Managing Director, and CEO, Mercedes-Benz India said, “We are excited with the potential growth of Mercedes-Benz and AMG brands in Gujarat. Successful enterprises combined with rising aspiration among the young patrons to own a luxury brand, have firmly driven Mercedes-Benz’s growth trajectory in Gujarat. To cater to the enhanced demand of AMG vehicles in the market in particular, we are introducing India’s first ‘Integrated AMG Performance Centre MAR2020’ outlet in Ahmedabad.”
There are already such centres in New Delhi, Mumbai, Bengaluru, and Hyderabad for the German luxury automaker. It will be India’s fifth and Gujarat’s first AMG Performance centre, with 37 professionally trained employees. The Gujarat centre features high-quality interiors with exclusive furnishings and a colour palette. Mercedes-Benz is now present in 47 cities across India, with over 125 touch points.
“This Integrated showroom will feature country’s first dedicated MAR2020 EQ Display, underlining our future EV offensive in the coming months. We remain highly bullish on the potential of Gujarat to become a leading luxury car market in future and are confident of strengthening our footprint with best of products and services for our discerning customers,” added Schwenk.