Taking the message of Amrit Kaal’s Panch Pran – Goal of Developed India – to remove the trace of the colonial mindset, take pride in our roots, and bring unity and sense of duty among citizens, Agri-input major Dhanuka Group has launched a unique brand campaign ‘India Ka Pranam Har Kisan Ke Naam’ to mark the company’s 42nd foundation day.
The campaign recognises the sweat and toil of India’s hardworking farmers and celebrates their contribution to nation-building.
“From ‘ship-to-mouth’ syndrome of the 1960s to a net exporter of food grains, we have a lot to be proud of. It is primarily due to the tireless efforts of our farmers that we are in such a sweet position in comparison to some other nations that are undergoing severe food shortages amidst the global turmoil,” said R. G. Agarwal, Chairman, Dhanuka Group.
Campaign “India Ka Pranam Har Kisan Ke Naam”
The campaign “India Ka Pranam Har Kisan Ke Naam” highlights our farmers’ journey and thanks them for their hard work. Year after year, Indian farmers face numerous challenges in producing enough food to feed not only the entire country but also to export to other countries.
“Our campaign India Ka Pranam Har Kisan Ke Naam is an acknowledgement of the tremendous hard work of our farmers and through this campaign, we salute them for their enormous contribution,” Agarwal said.
As part of this special campaign, the Group has also released a new TV commercial, which will be shown across the country. The campaign is being promoted across the country via print, television, and digital platforms.
“Right since our inception, we at Dhanuka have been at the forefront of contributing our best for the betterment of our farmers. We work with an aim of provide products that enable farmers to protect their crop, increase the yields and profits,” Agarwal said.
Around 60-70 percent of India’s population is involved in agriculture and related activities, and the country’s progress is dependent on their well-being. Dhanuka has launched this campaign at a time when the country is commemorating Azadi ka Amrit Mahotsav to commemorate the nation’s 75th Independence Day. “On the march towards Amrit Kaal, we salute our Kisan and jawans – to acknowledge and strengthen their potential of which has provided security to our beloved nation by all means.”
