Apple has opened its first flagship retail store in India, located at the Jio World Centre in Mumbai’s BKC. The tech giant plans to follow this up with another store in Delhi’s Saket on April 20. These two stores, opening just one day apart, highlight the growing importance of India as a market for Apple.
Regulatory Restrictions Overcome: Apple Becomes a Full-Stack Player in India
One reason why Apple could not open a store in India earlier was regulatory restrictions around single-brand retail. Up until now, Apple has had stores operated by Indian partners such as Imagine and Future World. With the launch of these new stores, Apple will become a full-stack player in India, managing everything from manufacturing to retail.
Apple Supporting Over 1 Million Jobs in India Through Its Developer Network
In addition, Apple claimed on Monday that it is “supporting over 1 million jobs in India” through its developer network. With the opening of these new stores, Indian customers will be able to buy India-made iPhones, highlighting the company’s 25-year journey in the country.
Customer Experience: The Main Focus of Apple Stores
Apple stores are known for their focus on customer experience, with the sale of products taking a backseat. Customers can walk in and spend as much time as they want with the products, ask questions, and learn how to use an iPhone or MacBook. Each store has many Apple Geniuses who hand-hold customers and provide technical advice. These Geniuses also help customers make purchase decisions, and there are no point of sales or billing counters with queues. Regular Today At Apple sessions with experts inspire customers to use different aspects of Apple products, and the entire range of Apple products and accessories is on sale at these stores.
The First Apple Store Opened in 2001: Over 500 Physical Stores Worldwide
The first Apple Store opened in Tysons Corner in McLean, Virginia, and the Glendale Galleria in California in 2001. Over the past two decades, Apple has opened over 500 physical stores worldwide, with some becoming iconic locations in cities like the store at Carrousel du Louvre in Paris or the one inside Grand Central Terminal in New York.
In conclusion, Apple’s flagship stores in India represent a significant milestone for the company, highlighting its growing importance as a market and demonstrating its commitment to providing an exceptional customer experience.
Also Read: Apple stores in India: टाटा भारत में खोलेगा एपल के 100 स्टोर, आईफोन से लेकर आईपैड तक की होगी बिक्री
