‘Ayushman Bhav’ Campaign Details
Initiated by the Ministry of Health and Family Welfare, the ‘Ayushman Bhav’ campaign aims to provide comprehensive healthcare services to every village and town in India. It builds on the success of the Ayushman Bharat program and signifies a major shift in healthcare services.
Key Components
The campaign includes three vital components: Ayushman – Apke Dwar 3.0, Ayushman Melas at Health and Wellness Centres (HWCs) and Community Health Centres (CHCs), and Ayushman Sabhas in every village and panchayat. These elements aim to extend healthcare coverage, offer early diagnosis, primary care services, teleconsultations, and raise awareness about health schemes and conditions.
Ayushman Bhav campaign Vision
Aligned with the vision of creating ‘Healthy Villages’ and ‘Healthy Gram Panchayats,’ the Ayushman Bhav campaign seeks to lay the foundation for Universal Health Coverage in India. Panchayats that successfully implement health schemes will earn the title of ‘Ayushman Gram Panchayat’ or ‘Ayushman Urban Ward,’ symbolizing their commitment to equitable healthcare provision.
