Prime Minister Narendra Modi’s call for “Har Ghar Tiranga” was widely adopted by the countrymen as India celebrated its 75th Independence Day on August 15, 2022. According to the Confederation of All India Traders, the sale of more than 30 crore national flags this year generated approximately Rs. 500 crores in revenue (CAIT).
CAIT National President Mr. B.C. Bhartia and Secretary General Mr. Praveen Khandelwal stated that over 3000 Tiranga events were held across the country over the last 15 days, with numerous businesspeople and people from all walks of life participating.
The trade leaders went on to say that the Har Ghar Tiranga movement demonstrated the capacity and capabilities of Indian businesspeople, who produced over 30 crore tricolours in a record 20 days to meet the people’s astronomical demand. At the request of the trade associations, large-scale Tiranga activities such as rallies, marches, torchlight processions, the Tiranga Gaurav Yatra, as well as open meetings and conferences, are held throughout the States.
The Union Government’s modification of the Flag Code to allow the production of flags from polyester and machines also contributed to the ease of production. Previously, the Indian tricolour could only be made from Khadi or cotton. Because of the flag law reform, more than 10 lakh people in the country now have jobs because they can now make Tiranga flags at home or in smaller facilities. The SME manufacturing and trading sector produced a large number of Indian flags in a very organised manner, working day and night. Previously, the annual sale of the Indian tricolour during Independence Day celebrations was limited to approximately $150-200 million. The Har Ghar Tiranga movement, however, has significantly improved sales to the tune of Rs. 500 crores, CAIT added.
Vision of “Atmnirbhar Bharat” and “Vocal on Local”
Mr. Bhartia and Mr. Khandelwal are pleading with Prime Minister Shri Modi to declare Swaraj year beginning on August 15th, in support of the vision of “Atmnirbhar Bharat” and “Vocal on Local.” This will assist India in standing out as a distinct nation on the global stage. They went on to say that the government, in collaboration with organisations from various sectors, should launch a campaign to reawaken the fundamental spirit of “Nation Paramount” throughout the country, in light of the enthusiasm and patriotism shown by people across the country in support of the Tricolor campaign over the past 20 days.
The business leaders also stated that a year-long Swaraj Varsh series will instil pride in the country’s independence and educate young people about the sacrifices made by its citizens to achieve freedom. At a time when a small number of people want to destabilise the country, the Swaraj Varsh will be excellent at stitching the nation’s fabric together with the thread of patriotism.
