

The Indian government has recently announced that all gold jewelry sold in India from April 1, 2023 must bear a Hallmark Unique Identity (HUID) number. This means that only gold jewelry with the HUID hallmark will be sold in India, ensuring quality and purity in gold.
What is HUID Hallmark?
HUID Hallmark is a unique identification number that is assigned to each piece of gold jewelry after it is tested for quality and purity. The HUID hallmark is embossed on the gold jewelry, making it easy to identify and ensuring the authenticity of the product.
Benefits of HUID Hallmark for Customers
The introduction of HUID hallmark is a significant move by the Indian government to ensure that customers are not cheated with fake or impure gold. With the HUID hallmark, customers can be assured of the quality and purity of gold jewelry they purchase. This means that if a consumer buys 22K hallmarked gold jewelry, 22/24 of the pieces are gold and the rest are alloy, allowing him to calculate the purchase and resale value of gold. The HUID hallmark also eliminates the risk of counterfeit products and reduces the possibility of fraudulent activities.
Ensuring Quality and Purity in Gold
The HUID hallmark system ensures that every piece of gold jewelry sold in India has undergone rigorous quality and purity testing. This means that customers can trust the authenticity and quality of gold jewelry with the HUID hallmark. The government has also set up testing centers across the country to ensure that the process is standardized and fair.
How to Identify HUID Hallmark on Gold
Customers can identify HUID Hallmark on gold jewelry by looking for the embossed HUID number on the product. The number is embossed using laser technology, making it difficult to tamper with or counterfeit. Customers can also verify the authenticity of the HUID hallmark by visiting the BIS website or mobile application and entering the unique identification number.
Conclusion
The introduction of the HUID hallmark system is a significant step towards ensuring quality and purity in gold jewelry sold in India. Customers can now purchase gold jewelry with confidence, knowing that the product they are buying is genuine and of high quality. The HUID hallmark system also helps to eliminate fraudulent activities in the gold jewelry market, ultimately benefiting customers and the Indian economy as a whole.