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IIM Lucknow Introduces Chief Marketing Officer Programme for Senior Executives

by Rishika Choudhury

Date & Time: Aug 11, 2022 8:00 PM

Read Time: 2 minute

Emeritus has announced the launch of the Chief Marketing Officer (CMO) programme at the Indian Institute of Management (IIM) Lucknow. It is a 10-month programme designed for business leaders, as well as aspiring and new CMOs. According to the institute, the course teaches professionals how to improve their practical, industry-aligned skills in order to deliver transformational and sustainable marketing excellence.

The programme, taught by IIM Lucknow faculty and industry experts, is designed for senior professionals and business leaders with more than ten years of experience. There will be online sessions as well as a four-day in-person immersion at the IIM Lucknow campus.

Programme curriculum includes seven contemporary modules

“The programme curriculum includes seven contemporary modules, a capstone project, real-world case studies, hands-on marketing strategy simulations and master classes from top industry experts, which will enable learners to develop their proficiency in real-time, data-driven decision-making not just related to marketing but the overall corporate strategy," said the IIM.

The programme fee is Rs 4,11,000 plus GST, and admission is first come, first served. Participants who successfully complete the programme will receive a certificate of completion from IIM Lucknow as well as eligibility for IIM Lucknow Executive Alumni Status.

Programme to enable emerging, new and experienced CMOs

Commenting on the launch of the programme, Programme Directors, Dr Rajeev Kumra, Professor, Marketing and Dr Kshitij Awasthi, Associate Professor, Strategic Management at IIM Lucknow, said, “Over the past few years, the roles in the marketing team and the CMO have become expansive yet nuanced with the need for greater agility and digital dexterity. We have designed this programme’s curriculum to enable emerging, new and experienced CMOs to thrive in the C-Suite with the right arsenal: customer psychology, digital marketing strategies, data analytics, scaling business growth, and advanced leadership skills”.

Mohan Kannegal, CEO, India and APAC, Emeritus, added, “In a study conducted exclusively for TOI, the leadership search firm Executive Access (India) found that 37 per cent of the candidates appointed as first-time CEOs in the last year were from the marketing and sales domain (The Times of India, 2022). Industry reports also suggest that the two proven levers for customer-centric marketing include differentiating the user experience and building stronger customer relationships. Companies that have championed customer-centricity as a business priority report a 3 times higher revenue growth (IBM, 2021)."

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