How ‘Aspire For Her’ aims to bridge Gender Gap in India’s Workforce



Madhura Dasgupta Sinha, an ex-banker, founded Aspire For Her (AFH) with the goal of creating a generation of financially independent women by turning every woman’s career aspiration into action through education.

Mission to educate every woman’s career aspiration into action

‘Aspire For Her’ works with the goal of impacting 1 million+ women and contributing $5 billion to India’s GDP through increased female labor-force participation by 2025. Its mission is to educate every woman’s career aspiration into action, thereby creating a generation of financially independent women.

“I have been a banker for the past 25 years, but the last two years of my life have been the most exciting both professionally and personally,” told, Madhura Dasgupta Sinha, Founder & CEO of ‘Aspire For Her’. When I saw the gender data coming out of India, I decided to start ‘Aspire For Her’. In terms of women’s economic participation, India ranks near the bottom of the world.”

‘Aspire For Her’ motivate young women to enter in the workforce

With a mission to change the diversity equation of our country, ‘Aspire For Her’ was launched to motivate young women to enter and persevere in the workforce to unleash India’s huge economic opportunity.

Second founder of ‘Aspire For Her’, was the first woman Deputy Commissioner

Set up on International Women’s Day in 2020, just before the Covid pandemic hit India, Aspire For Her was founded by Madhura herself, along with Mandira Dasgupta who joined the workforce in 1973 in the West Bengal Civil Services. She was the first woman Deputy Commissioner in the Commercial Taxes Department. In 1997, she was selected for the India Administrative Services (IAS), starting with Additional 

District Magistrate in Birbhum district (West Bengal), subsequently holding posts of Joint Secretary and Director in Health, Labour & Employment departments.

Third founder of ‘Aspire For Her’, was Computer Science undergraduate student
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The third founder is Proteeti Sinha, a third-year undergraduate student majoring in Computer Science at Carnegie Mellon University, she is actively involved in human-computer interaction research and is currently studying algorithmic bias on online media platforms. She is also pursuing a minor in Business Administration and is interested in working at the intersection of business, technology and human-computer interaction.

Organization provides free access to a plethora of learning resources

For members of forward-thinking, diversity-focused organisations and professionals, ‘Aspire For Her’ develops online and offline programmes. The organisation provides free access to a plethora of learning resources to help develop skill sets by learning from industry professionals, earning certification, and advancing careers.

Work on changing the mindset of women, families, and society

“Today at ‘Aspire For Her’ we have more than 1 lakh 50 thousand members, mentors, and supporters across 60 different countries. We work on changing what is the most important component in women’s economic participation i.e., the mindset, the mindset of women, families, and society. We today work with more than 50+ partners who help us enable the women to reach one of the three Es – Employment, 
Entrepreneurship or Education,” Madhura Dasgupta Sinha stated.

‘Aspire for Her’ has helped many women like Adrija and Bijoyeta

And in the two years ‘Aspire For Her’ has touched the lives of women who need support to join the workforce – like Adrija Das from Kolkata. Adrija lost her mother and her father turned violent and abusive before he abandoned her. Adrija voiced her concerns to a teacher and told her that she was afraid she wouldn’t even pass her board exams. Her teacher contacted ‘Aspire For Her’ mentor Sangeeta Maheshwari. Adrija says it helps to know that there is someone who supports her when she is struggling. She describes the organisation as her backbone.

Through its Not Alone initiative, ‘Aspire For Her’ also intervened in the lives of women who had lost their primary breadwinners to Covid. Women like Bijoyeta Maitra, who lost her husband to Covid and had to struggle to take control of her life and finances while also caring for her young daughter, were helped by Aspire For Her.

Guide and mentor the members to navigate their career path

‘Aspire For Her’ works through a network of extraordinary women leaders as mentors and role models who guide and mentor the members to navigate their career path to unleash the trillion-dollar opportunity in India by adding 5% to India’s GDP by 2025. All this by helping women join and stay in the workforce.

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Dr. Kirti Sisodhia

Content Writer

CATEGORIES Business Agriculture Technology Environment Health Education

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