Bharti Airtel introduced the Xstream multiplex on June 14, claiming it to be India’s first metaverse multiplex. The Xstream multiplex is an expansion of Airtel’s Xstream Premium service, which recently reached a two-million subscriber milestone just 100 days after its inception, according to the firm.
The statement said, “Airtel unveils India’s first metaverse multiplex.” Airtel’s Xstream multiplex will include 20 screens and access to content catalogues from prominent OTT partners.
Facilites that multiplex will allow
Aside from English and Hindi, the multiplex will allow for sampling of top original shows and movies with content pieces such as the first episode of an OTT original or the first minutes of a movie in regional languages. After subscribing to a plan, viewers will have full access. “The Xstream multiplex provides a holistic multimedia experience with numerous engagement layers that allow Partynite Metaverse users to interact. Essence, Airtel’s integrated media agency of record, came up with the concept, which was then created by Gamitronics, the company behind Partynite, a blockchain-powered digital parallel world “It was also included.
Xstream multiplex bring together Web 3.0 apps
The Xstream multiplex, according to Shashwat Sharma, Director Marketing, Airtel, provides a larger-than-life experience, bringing together Web 3.0 apps, immersive storytelling, and a variety of content from the partners.
Opens newer methods of content delivery and allow social engagement
Speaking about the launch of the multiplex, Rajat Ojha, Founder of Partynite (Gamitronics), said, “We are delighted to partner with Airtel and bring alive India’s first multiplex in the metaverse. Airtel Xstream Premium’s multiplex experience is one of the most scalable use case scenarios for the metaverse. Future opportunities here include movies, music, live events and premium sports streaming. Apart from the robust scope, it will also allow social engagement, open up newer methods of content delivery and, of course, provide an immersive experience at the core of it.”
