In a move to strengthen India’s app ecosystem, PhonePe has introduced the Indus Appstore, offering a variety of apps and games tailored to local preferences. With over 2 lakh mobile apps and games across 45 categories, the UPI-based payment app aims to create a vibrant, localized app store ecosystem in the country.
Let’s break down what the Indus Appstore has to offer and how to access it.
Indus Appstore Highlights:
The Indus Appstore boasts a collection of over 2 lakh mobile apps and games, spanning 45 diverse categories. What sets it apart is its support for 12 different Indian languages, covering over 95% of language preferences in the country. This localized approach aims to enhance the user experience for a more inclusive and diverse audience.
Engaging Features and Discovery:
In addition to the extensive app collection, the Indus Appstore introduces a new short-video-based discovery feature. This innovative approach makes exploring new apps more engaging for users. By incorporating videos, the app store aims to simplify the process of discovering and choosing apps, adding an element of fun to the experience.
A significant highlight is PhonePe’s decision to allow app developers to choose any third-party payment gateway for in-app billing without incurring additional costs. This move promotes flexibility for developers, empowering them to opt for payment solutions that suit their preferences.
PhonePe also plans to integrate its own in-app billing and catalogue solutions as optional features for app developers in the future. To further encourage developer participation, Indus is offering zero listing fees for one year, expediting the registration process.
Installation Process Simplified:
Installing the Indus Appstore involves a straightforward process.
- Indus Appstore is a third-party store that needs to be installed via the APK file using the sideloading process as it is now listed on the Google Play Store.
- Apps downloaded using the Indus Appstore will also be sideloaded via the download apk file from the app store.
- Google’s official support page mentions that “If you download apps from unknown sources, your device and personal information can be at risk. Your device could get damaged or lose data. Your personal information could be harmed or hacked.”
Steps to Download Indus Appstore:
- Visit www.Indusappstore.com.
- Click on the download button from your mobile browser.
- An APK file will be downloaded to your device.
- Open the downloaded file and follow the on-screen instructions to install.
- Alternatively, users can visit the website on their web browser, either scanning the QR code or entering their mobile number to receive the download link. Remember, ensuring your device’s security is crucial, so only download apps from trusted sources.
Positive Takeaway
With the launch of the Indus Appstore, PhonePe aims to revolutionize the app experience for Indian users. The inclusion of diverse language support, engaging discovery features, and flexibility for developers showcases a commitment to creating a user-friendly and accessible app ecosystem.
By simplifying the installation process, PhonePe encourages users to explore this new app hub securely. As India embraces the Indus Appstore, it signifies a step towards a more localized and dynamic app landscape.
