Have you ever wondered why prices often end in .99,
like 999 or 9.99? It's more than just a coincidence!
Prices ending in
99 trick our brains into seeing a better deal
, even if the difference is minimal.
Our brains focus on the first digit. Seeing 999 feels closer to 900 than 1000!
The difference between 999 and 1000 is just 1 rupee, but 999 feels significantly cheaper!
Prices ending in 99 suggest a discount or great dea
l, making customers feel they’re saving money!
A price of
999 is often seen as a bargain compared to 1000
, triggering impulse buying.
When we see 99 instead of 100, it encourages quick decisions and impulse buys.
Next time you shop, notice how prices ending in 99 influence your decisions. The magic is in the numbers!