IITF proved a door opener for small businesses, startups to reach new customers

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  • Post last modified:November 23, 2022
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The ongoing India International Trade Fair here has proven to be a door opener for small businesses and startups, allowing them to reach new target groups as a record number of people visit the fair every day. According to an official with the India Trade Promotion Organization (ITPO), the fair was a huge success, with attendance breaking all previous records.

Vijay Kumar Jha, a Madhubani artist from Bihar who has set up a stall in Hall No 1 at Pragati Maidan, was overjoyed after making good sales.

“Thousands of people are visiting every day. It has provided us with a channel to showcase our art and we have made good sales. People in Delhi are really fond of art. Such a fair should be organised twice a year,” Jha said.

41st India International Trade Fair

The 41st India International Trade Fair will be held at Pragati Maidan from November 14 to 27, 2022, with all states showcasing their progressive strides in various fields.

Overseas participants include Afghanistan, Bangladesh, Bahrain, Belarus, Iran, Nepal, Thailand, Turkey, the UAE, and the United Kingdom. Several Afghan traders have set up dry fruit stalls in Hall No. 1. People are flocking to these stalls to buy a variety of dry fruits such as walnuts, hazelnuts, pecans, pine nuts, raisins, dates, and figs.

Platform to revive lost art

This has also become a platform for showcasing lost, old, and reviving art. Ula Maina, an Arunachal Pradesh resident who owns a small business selling products made from traditional fabric, said the art of making this fabric is quite old, and the fair has provided them with an opportunity to share their culture with others.

People were seen clicking selfies and making video calls to their loved ones to show the exciting display at the fair.

Several schools have also arranged a visit to the fair. Students were seen enjoying the fair, however, it appears to be a hassle for teachers to ensure no student goes astray. 

Among the students, stalls related to gadgets and toys appear to be the centre of attraction.

Ministers set up stalls to aware people

Several ministries have also set up stalls at the fair. The Ministry of AYUSH has highlighted its initiatives and other achievements centred on the theme “AYUSH for Global Health.”

Various AYUSH institutes and research bodies from the Ayurveda, Yoga and Naturopathy, Unani, Siddha, Sowa-Rigpa, and Homeopathy streams have set up stalls to educate people on how they can maintain good health by incorporating AYUSH into their daily routine and good dietary habits available through the system.

The visitors were being given free saplings of medicinal plants having multiple health benefits.

The visitors were given a glimpse of various initiatives undertaken by the Delhi government under education, health, infrastructure, electricity, water, transport, tourism, as well as ease of doing business, at the Delhi pavilion, it said.

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