Jammu and Kashmir is the first region in India to issue quick response (QR) labels for all of its crafts. On January 29 at Raj Bhawan, Lt Governor Manoj Sinha unveiled QR-code-based labels of 13 different GI (geographical indication) and non-GI registered crafts in J&K, sharing the government’s vision and ongoing efforts to promote local products for greater economic benefits to J&K’s artisan and weaver communities.
What is a QR code?
A QR code, also known as a ‘quick response’ code, is a type of bar code that allows users to quickly access more information from their devices. People can use their smartphones to scan QR codes to learn more about a product or service. These encrypted symbols can also store links, discounts, and coupons.
Benefit of QR labels
Speaking at the event, Sinha stated that the QR-based mechanism would help to ensure product quality and authenticity while also increasing global demand for J&K’s handmade products. The QR labels will assist in authenticating the origin and quality of crafts, improving quality assurance in both national and international markets, and benefiting craftspeople, traders, and exporters, said the LG.
The LG stated that GI tags, QR labelling, packaging, and other brand positioning interventions would make the handicraft sector more productive, contributing to the growth of the handicraft industry and the earnings of artisans.
The LG directed the handicrafts department to diversify its product line, promote its brand, and develop a marketing strategy to connect buyers and artisans.
He also emphasised the importance of regular stakeholder consultation, holding regular buyer-seller meetings, and promoting self-help groups and artisans on various platforms. On the occasion, a live demonstration of QR code scanning of the products was presented.
Kashmiri pashmina, Kashmiri sozni, kani shawls, paper mache, khatamband, Kashmiri walnut wood carving, namdah, crewel, chain-stitch, silverware, filigree, copperware, and willow wicker were among the products for which QR-code labels were introduced.
