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NATARAJ AND APSARA: ALL IT STARTED WITH A TRIO

by admin

Date & Time: Sep 10, 2021 7:00 AM

Read Time: 1 minute



Nataraj and Apsara pencil have created an enduring impact on every individual’s childhood. These are some memories which can never be erased. Just like the Nataraj’s advertisement says, ’some memories cannot be erased’. Growing up, you may have distanced yourself from the pencil, but the prints that it has left on your heart still remains fresh.

How it all started?

BJ Sanghvi, Ramnath Mehra, and Mansukni were three best friends. In 1958, they established Hindustan Pencils in Mumbai, a firm they co-founded. Going to Germany helped them understand the pencil business. The Nataraj Pencil was the firm's initial offering. They created robust and cost-effective pencils as a result of their overseas education. People began to appreciate this pencil over time. Sanghvi eventually took over the company.

Two companies under the same umbrella

Hindustan Pencils Pvt. Ltd. is one of the largest pencil producers, serving the stationery needs of over 50 countries worldwide. Apsara and Nataraj, two brands under the Hindustan Pencils Pvt. Ltd. umbrella, are exported to many nations throughout the world and holds the special place in every Indian’s home.

 Hindustan Pencils provide variety of choices

Nataraj made its debut in 1958. Apsara Pencil has been in business since 1970. Its primary function was as a drawing pencil at first. Later, all products made under the name Nataraj were made under the name Apsara. Nataraj and Apsara's current product offerings include writing pencils, erasers, sharpeners, scales, wax crayons, oil pastels, mathematical instruments, water colors and many more.

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