Learn how prices ending in 99 trick your brain into thinking a product is cheaper than it actually is.
See how our brain focuses on the first number, making ₹99.99 seem much cheaper than ₹100.
Understand how 99-ending prices make you feel like you're getting a bargain, even with minimal savings.
Explore how the small price difference between ₹999 and ₹1000 can lead to impulse purchases.
Find out why round numbers like ₹1000 feel premium, while ₹999 feels accessible and easy to buy.
Learn why online stores use charm pricing to push customers into quick, impulsive buying decisions.
Discover the hidden power of charm pricing, and why the difference between ₹999 and ₹1000 is more than just a rupee.